7/6/2023 0 Comments Why sinekHe explains that most organizations and individuals start with the "what," or what they do, and then move outward to the "how" and "why." However, the most successful ones start with the "why" and work their way outward. Sinek illustrates this concept with "The Golden Circle," which consists of three concentric circles: Why, How, and What. It's not about what you do, but why you do it. So, what exactly is the "why"? Sinek defines it as the purpose, cause, or belief that drives every organization and individual. By starting with why, they can connect with their audience on a deeper level, create a sense of loyalty, and inspire action. In his best-selling book, Start with Why, Sinek explains that the most successful individuals and organizations all share one thing: they know their 'why'. But what sets these leaders and companies apart from the rest? According to Simon Sinek, it all comes down to starting with why. As humans, we are naturally drawn to leaders and companies who inspire us, and whom we believe in and trust.
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